The Creative Typography Font Design 1

Grafik Tasarim is the leading graphic design magazine in Turkey providing design news, research and educational articles. Turkish art director Barış Sarhan was approached by Grafik Tasarim to design the cover for the March 2009 “graphic design education” issue. With this theme in mind, Barış researched the fundamentals of graphic design, which led him to type. Rather than illustrate the anatomy of typography in the standard way, Barış collaborated with artist Ahmet Eken to produce a lowercase “a” with human-like muscles and vertebrae exposed. The image is a composite of items built by hand and 3D computer generated images created with Maya and ZBrush. They have plans to make a scale model of the image to send to graphic design departments at various schools in Turkey. Barış works for Medina Turgul DDB in Istanbul and graduated with a Fine Art degree from Marmara
University.