Sunday, January 15, 2012

Melting Chocolate walls and ceilings at the Godiva store in Japan

Hip Environmental Design

Image Courtesy of Wonderwall // photo by Kozo Takayama
This is Godiva’s new concept flagship store. Godiva’s idea was “treat thyself”. Wonderwall’s intention was to add a breath of fresh air to the more traditional image Godiva instill. The shop features humorous design details such as “melting chocolate” ceiling combined with the primarily classical interior design. The boutique’s popular and fashionable location of Harajuku has also been considered in the overall design. Passers-by can view both its entrance as well as the costumers enjoying their time with chocolate on the second floor cafe.
Image Courtesy of Wonderwall // photo by Kozo Takayama
The lower section of the downstairs walls is painted white, contrasting with the chocolate-coloured paint that appears to seep down from the moulded ceiling on the second floor.
Image Courtesy of Wonderwall // photo by Kozo Takayama

Image Courtesy of Wonderwall // photo by Kozo Takayama
Image Courtesy of Wonderwall // photo by Kozo Takayama

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