Saturday, January 14, 2012

Nolan's Cheddar - Seriosly Strong

The winner of the 2010 Best TV Advertisement Award

Title: Nolan’s cheddar
Date: 2009
Author: John Nolan
Technology: Animatronics




This video commercial for Nolan’s Cheddar Cheese was claimed the “best ever” on YouTube. Almost half million hits can’t be wrong, can they? The reader can be the judge. A roller coaster of emotions experienced through a mouse and some cheese.
John Nolan used a real rat for the first shots and then a little robot takes the part of the rat. Nolan used silicon and real rat hair and nails to complete the lively effect.


The Making of ... ... by John Nolan

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